Everyone has teeth. So as a dentist, your target audience is, well… everyone! What’s the best way to reach nearly everyone in 2024? Social media. With over 2 billion active users, Instagram is one of the most popular social media platforms in the world — making it a great way to market your dental practice. Here are five tips to promote your dental services on Instagram.

Design high-quality promotional graphics

With billions of users come millions of new posts uploaded to Instagram every day. Many of those posts come from professional content creators. If you want your dental service promos to stand out, they need to be better than the competition. That’s why quality is of the utmost importance every time you post to Instagram.

Of course, you’re busy running a dental practice. You don’t have time to design professional graphics from scratch. Luckily, there are thousands of dentistry flyer templates available from websites like PosterMyWall.

Simply choose the template that best fits your practice, customize the information with the easy drag-and-drop editor, and you’re ready to upload to your Instagram page. Templates are the easiest way to get professional social media graphics without taking time from your busy schedule.

Post a variety of content

Instagram allows you to post a variety of content, and different people are drawn to the different content types. For example, someone may exclusively watch reels, while another just watches Stories. If you want to reach everyone, you need to post each type of content.

These are the main content types allowed by Instagram:

• Static images (can be multiple images in a carousel)
• Videos
• Reels (short videos)
• Stories (delete after 24 hours)

Most marketing professionals suggest posting to Instagram at least once Story per day and a few in-feed posts per week. For your in-feed posts, switch between videos, Reels, and static images to provide your followers a healthy mix of content to enjoy. That way, you’ll hopefully be able to reach every kind of Instagram user and expand your marketing reach.

Share dental tips and tricks

Social media users are drawn to accounts that provide value. The more value you provide, the more followers you’ll get. As a dentist, one of the best ways to provide value to your Instagram followers is to share dental tips and tricks.

Make fun and engaging videos around proper dental hygiene techniques. For example, teach proper flossing methods or answer the question “how long do I really need to brush my teeth?”. If you can make the content fun and valuable, people will flock to your Instagram account, and you can reach even more people online.

As an added bonus, sharing these tips makes you look more knowledgeable, boosting your credibility and encouraging more people to visit your office for their dental procedures.

Run some Instagram ads

One of the biggest frustrations with Instagram is that only your followers get to see your posts organically. And building your following takes time. If you want a ton of views on your posts right away, consider taking out some Instagram ads.

With Instagram ads, you pay the platform a small fee, and it’ll promote your post to an audience demographic of your choice. You can choose target demographics like age, gender, location, and interests to really reach your ideal customers.

The best part of Instagram ads is that you choose what you want to pay, so it’s easy to stay on budget. You can easily get thousands of views for just a few dollars per day!

Engage with your followers

Many digital marketers forget the most important part of social media: to be social! It’s not just about posting content and hoping for a lot of likes; you actually need to engage with your followers.

Respond and react to comments, reply to direct messages (DMs), and even comment on other users’ posts. The more you engage and showcase your unique brand personality, the more connected people will feel with your dental practice. And everyone would rather go to a dentist they feel comfortable with.

Just think of Instagram like an extension of your chairside manner. Be friendly, professional, and engaging.

Grow your dental services practice on Instagram

Instagram isn’t just for sharing pictures of your pets and travel destinations. It’s a powerful marketing tool that you can use to grow your dental practice and reach potentially millions of new patients.

When you’re ready to grow your practice with Instagram, start by designing amazing promo graphics using templates, posting a variety of content, sharing valuable content in the form of dental tips, running a few Instagram ads, and actively engaging with your followers and other users on the platform.

With a few well-executed Instagram marketing strategies, it won’t be long before your office becomes the most popular place in town for dental services.